Endeavor, the parent company of the UFC, is reportedly close to completing a deal to acquire World Wrestling Entertainment (WWE), according to sources. The acquisition would give Endeavor control of one of the most popular entertainment franchises in the world.

The deal is still in the negotiation stage, and the exact terms of the acquisition have not been disclosed. However, sources say that the purchase price could be in the range of $7 billion to $8 billion.

If the acquisition goes through, Endeavor would be able to leverage WWE’s massive audience to expand its reach and further diversify its entertainment offerings. Additionally, the acquisition would bring together two of the biggest names in combat sports and entertainment, potentially creating new opportunities for cross-promotion and brand partnerships.

This potential acquisition comes at a time when the sports and entertainment industries are rapidly evolving, with traditional broadcasters and media companies facing increasing competition from streaming services and social media platforms. For Endeavor, the acquisition of WWE would be a strategic move to stay ahead of these changes and maintain its position as a major player in the industry.